Rebranding a Cult: People’s Temple

Graphic design and branding

  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop
  • Branding
  • Visual identity systems
  • Typography systems

A speculative branding project reimagining the People’s Temple as a contemporary identity system.

The project explores how visual language can construct belief, using minimal design, controlled typography, and the concept of “utopia” to translate ideology into a cohesive brand experience.