Hola! It’s Yigit. I am currently finishing my undergraduate studies in Business Administration and Design at IE University and I’ll be joining Universidad Complutense de Madrid in the 26-27 academic year to pursue a Master’s Degree in Business Administration, Marketing, and Accounting Research. I have always been interested in the world of academia, having a special interest in consumer culture and behaviour. Hence why I decided to pursue this academic journey, and will continue on this path with the goal of becoming a researcher, to learn about business and how material culture and planned behaviour shapes it. I am currently working on my undergraduate thesis’ on Patina on Second-Hand Platforms and it’s behavioural implications on consumer behaviour. I am open to research opportunities and collaborations.

ReseaRch Interests

• Consumer Culture Theory
• Consumer Behaviour
• Design Sociology
• Material Culture Studies
• Qualitative Research Design